West Carson Project – Torrance, CA
Affordable Housing Development – 200 Units

Livability

West Carson Project – Torrance, CA
Affordable Housing Development – 200 Units

THE PROJECT

The property includes a massive cinder block wall—approximately 500 feet long and 35 feet high—demarcating the rear property line. This wall directly faces the windows and balconies of all rear-facing units. In its original state, it was gray, dirty, and visually uninviting—some compared it to a “prison wall.” The developer expressed concern that its bleak appearance could negatively impact the rentability of these units, so sought a creative, transformative solution.

THE ARTIST

Heavens Media collaborated with Argentinian artist Florencia Chadufau, celebrated for her lush, landscape-inspired works done on canvas and in large scale. Her artistic vision brings organic vibrancy and tranquility to the spaces she touches, turning blank walls into immersive, natural environments.

THE OUTCOME

A vibrant mural now stretches the full length of the wall, featuring vivid depictions of native California flora. This once-drab barrier transformed into a colorful, serene visual experience—creating the feeling of a garden retreat just outside the residents’ windows. The units that were once a leasing challenge are now considered premium, among the most desirable in the development.