West Carson Project – Torrance, CA
Affordable Housing Development – 200 Units
West Carson Project – Torrance, CA
Affordable Housing Development – 200 Units
The property includes a massive cinder block wall—approximately 500 feet long and 35 feet high—demarcating the rear property line. This wall directly faces the windows and balconies of all rear-facing units. In its original state, it was gray, dirty, and visually uninviting—some compared it to a “prison wall.” The developer expressed concern that its bleak appearance could negatively impact the rentability of these units, so sought a creative, transformative solution.
Heavens Media collaborated with Argentinian artist Florencia Chadufau, celebrated for her lush, landscape-inspired works done on canvas and in large scale. Her artistic vision brings organic vibrancy and tranquility to the spaces she touches, turning blank walls into immersive, natural environments.
A vibrant mural now stretches the full length of the wall, featuring vivid depictions of native California flora. This once-drab barrier transformed into a colorful, serene visual experience—creating the feeling of a garden retreat just outside the residents’ windows. The units that were once a leasing challenge are now considered premium, among the most desirable in the development.